More Thrills For Gamers
Diamond Multimedia Systems, Inc. recently announced a strategic alliance with Interplay Productions to bundle a 3D-accelerated OEM version of the hit CD-ROM sequel, Descent II with its Diamond Stealth 3D line of multimedia accelerators. Under the agreement, Diamond will have a three-month exclusive in bundling Descent II: Destination Quartzon 3D with its Diamond Stealth 3D line.
Destination Quartzon 3D expands the original 3D, 360 degree world of Descent with eight new levels of intensive head-to-head combat against unpredictable energy-depleting robots. Die-hard gaming PC gamers will find it difficult to control the adrenaline rush while playing this new mind-scrambling, stomach-turning adventure using Diamond's Stealth 3D accelerator, which increases resolution and color depth to enhance the overall gaming experience.
“Gamers look to companies like Interplay and Diamond to deliver cutting-edge entertainment for the PC,” said vice president of marketing for Diamond Multimedia. “With this new bundle we'll be delivering on that promise.”
To support merchandising efforts, advertisements for Descent II are airing in both regional and national primetime broadcast slots in such shows as The Simpsons on Fox Network, Beavis & Butthead on MTV and various sports-oriented programs on ESPN, TNT and TBS. The commercial features a Stealth 3D logo. In addition, retail promotions are being ramped up with the Descent II CD-ROM sporting the Diamond Stealth 3D logo on its package. Premium end-cap positioning at selected retail channels has also been negotiated. “Interplay is thrilled to enter into this program with Diamond and launch Descent II: Destination Quartzon 3D in the 3D graphics arena,” said vice president of OEM, licensing and merchandising at Interplay. “The combination of both companies product lines has continually proved successful and we look forward to additional opportunities like this with Diamond.” Based on S3 Inc.'s ViRGE 64-bit DRAM graphics and video chip technology, the Diamond Stealth 3D 2000XL allows gamers to enjoy the next generation of games featuring 3D realism, blazing fast 2D graphics and full-screen digital video. The Diamond Stealth 3D product line with the Descent II: Destination Quartzon 3D CD-ROM title is slated for retail shelves in June 1996. Gamers who have recently purchased Descent II will receive an opportunity to upgrade to the Diamond Stealth 3D version of the game. Founded in 1983, Interplay Productions is a company dedicated to manufacturing and distributing a wide range of award-winning entertainment and software designed by gamers, for gamers. Interplay releases products through its Interplay, MacPlay, VR Sports and Shiny Entertainment divisions and its affiliated labels for personal computers, as well as leading console game platforms. In addition, the company's OEM division represents a wide variety of publisher’s software to the OEM community for hardware bundling. Diamond Multimedia designs, markets and supports high-performance PC and Macintosh multimedia solutions for the home, business and professional markets. Products include the Stealth, Diamond EDGE 3D and Viper series of multimedia accelerators, the Fire GL series of professional 3D and CAD accelerators, and the Supra series of fax/modems. Diamond also markets ISDN adapters, sound cards; multimedia and Internet upgrade kits and digital video editors.
Gaming PC
|